Get Teens Covered by Health Insurance
Back-to-School 2011 features our second "Get Teens Covered by Health Insurance" campaign. Click here for current information: New Excitement
Our Kids Health Insurance Week in 2001 was a huge success--so what was August 2002's hana hou? Our task force organized a "Get Teens Covered by Health Insurance" campaign in targeting adolescents because among kids they are the largest uninsured group.
If you would like a copy of our comprehensive report in PDF format, click here:
"Get Teens Covered by Health Insurance" A Campaign to Enroll Adolescents
What we accomplished:
Statewide--Media Activity: 6 August
"Thousands of Hawaii Students Without Insurance" was the lead story by reporter Darryl Huff on KITV 4 News at 6. It was also featured on KITV 4 News at 10 and the next day on KITV 4 News This Morning. Special thanks to the Dela Cruz family, Dr. Michael Walter, and Kalihi-Palama Health Center for helping with the story!
Statewide--Media Activity: 8 August
The Honolulu Advertiser's feature about the Keiki Fair displayed our "Free or Low-Cost Health Insurance" advertisement on page A6.
Honolulu--Media Outreach Activity: 9 August
8:15 am Lanai and Augie interviewed Barbara on Island Rhythm (98.5 FM).
8:25 am Barbara ran over to I-94 (93.9 FM) for an interview by the Wake-Up Crew.
Honolulu--Media Outreach Activity: 10-11 August
Hawaii Covering Kids, American Academy of Pediatrics-Hawaii Chapter, and Hawaii Immunization Coalition hosted a booth at the Keiki Fair held at Blaisdell Exhibition Hall. Informational materials and giveaways promoted the state's free health insurance programs for youth. Live remote was provided by Island Rhythm (98.5 FM radio) from 10:00-11:00 am and I-94 (93.9 FM radio) from 3:00-4:00 pm. Prior to the event, there were 84 total radio advertisements about free health insurance for teens and a telephone number to call for more details.
Honolulu--News Conference: 22 August at 10:00 am at Farrington High School
Hawaii Covering Kids and the Hawaii State Department of Education (DOE) held a news conference to kick off a statewide effort to provide information on QUEST and Medicaid at all forty-two public high schools. Guest speakers were:
- Pat Hamamoto, DOE Superintendent
- Dennis Arakaki, State Representative
- Suzanne Chun Oakland, State Senator
- Karen Ginoza, HSTA President
- Barbara Luksch, Hawaii Covering Kids Project Director
Resource persons for media interviews were:
- Dr. Louise Iwaishi, American Academy of Pediatrics-Hawaii Chapter President
- Beth Giesting, Hawaii Primary Care Association Executive Director
- Debbie Fujiyama, Farrington High School Public Health Nurse
- Ruth Ota, Hawaii State Department of Health Public Health Nursing Branch Chief
- Carol and Bill Magdangal, parents of two children
In addition to extensive coverage by three major television stations, there were articles in both statewide newspapers:
Honolulu Star-Bulletin: Medical insurance is available for kids
Honolulu Advertiser: Campaign alerts teens to medical insurance
Honolulu Advertiser Editorial: Teens, don't pass up free medical insurance
Honolulu Advertiser Letters to the Editor: Free health insurance for kids
To coincide with the news conference, 23,000 flyers were distributed by all public high schools and 3,500 flyers were distributed by charter schools to their students.
Oahu--Media Activity: 25 August at 6:30 am
Jon E. Blaze's radio interview with Barbara Luksch aired on the "Island Voices" broadcast by New Wave on KQMQ (93.1 FM), KPOI (97.5 FM), KHUI (99.5 FM), KDDB (102.7 FM), and KORL (690 AM).
Statewide--Outreach Activity: August
The DOE included a Hawaii Covering Kids flyer in approximately 13,900 new student packets beginning in July 2002.
Statewide--Outreach Activity: August
Covering Kids bookmarks and Hawaii Covering Kids pencils with the local hotline number were part of 15,000 Ready to Learn school supplies packets distributed to students statewide.
Oahu--Outreach Activity: August
Posters were displayed in all 525 buses on Oahu throughout August to promote free health insurance for children and youth. Riders were encouraged to call our 211 hotline service for additional information.
Oahu--Media Activity: August
The I-94 web site had a Hawaii Covering Kids banner and link to our "Get Teens Covered by Health Insurance" web page.
A half-page advertisement in the coupon section of The Paradise Pages was printed. There were 440,000 copies of this yellow page directory distributed to homes and businesses throughout the island.