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Immigrant Media Campaigns
Download a copy of our 2002-2010 comprehensive report in PDF format by clicking here:
Immigrant Media Campaigns 2002-2010
Phase 4 Target Groups: Chinese, Chuukese, Filipinos, Japanese, Koreans, Laotians, Latinos, Marshallese, Okinawans, Pohnpeians, Samoans, Tongans, and Vietnamese
Dates: 14 June to 4 July 2010 Funding: U. S. Department of Health & Human Services
Radio * KIPO is 89.3 FM * KNDI is 1240 AM * KPHI is 1130 AM and 101.5 FM * KREA is 1540 AM * KZOO is 1210 AM
Highlights: * Cantonese: 9 Spots on KNDI * Chuukese: 6 Spots on KNDI * English: 14 Spots on KPHI * Ilocano, Tagalog, and Visayan: 126 Spots on KNDI and KPHI * Japanese: 50 Spots on KZOO * Korean: 35 Spots on KREA * Laotian: 6 Spots on KNDI * Mandarin: 9 Spots on KNDI * Marshallese: 6 Spots on KNDI * Okinawan: 6 Spots on KNDI * Pohnpeian: 6 Spots on KNDI * Samoan: 6 Spots on KNDI * Spanish: 6 Spots on KNDI * Tongan: 6 spots on KNDI * Vietnamese: 6 Spots on KNDI
* 4 Total sponsorship announcements on KIPO's "Sabor Tropical" and "Brazilian Experience" programs
* Radio interviews conducted in Chuukese, Japanese, and Marshallese
Television * KBFD is Channel 32 * KBS is Channel 80 * KIKU is Channel 9
Highlights: * Japanese: 24 Spots on KIKU * Korean: 21 Spots on KBFD and 7 spots on KBS
We also distributed 600 flyers through 7 ethnic Chambers of Commerce
Phase 3 Target Groups: Japanese, Latinos, and Tongans
Dates: 10 September to 4 November 2007 Funding: Chamber of Commerce of Hawaii Public Health Fund
* KGMB is Channel 7 * KIPO is 89.3 FM * KNDI is 1270 AM * KORL is 1100 AM * KZOO is 1210 AM
Highlights:
* 186 Spots on KZOO radio in Japanese
* 38 Spots on KNDI radio in Spanish and Tongan
* 34 Spots on KIKU television
* 80 Spots on KORL radio in Spanish
* 4 Spots on KGMB television’s "American Latino" program
* 8 Sponsorship announcements on KIPO's "Sabor Tropical" program
* 30 Print advertisements in Hawaii Hochi, The Hawaii Herald, Hawaii Pacific Press, and Japanese Daily Sun
* 4 News articles: The Honolulu Star-Bulletin, Hawaii Pacific Press, and Good Beginnings Alliance Connections
* 1 Thirty-minute live interview on KZOO radio in Japanese
* 1 Thirty-minute live interview on KNDI radio in Spanish
Phase 2 Target Groups: Vietnamese, Koreans, and Marshallese
Dates: 1 to 19 November 2003 Funding: Hawaii Community Foundation
Media: 1. Paid Advertising (television, radio, and print) 2. Taped Interviews (radio) 3. Print Articles (newspaper)
* KBFD is Channel 32 * KIKU is Channel 9 * KNDI is 1270 AM * Radio Seoul Hawaii is KREA 1540 AM
Radio Advertisement Schedule KNDI (Marshallese): 5 to 19 November 2003 (6 spots) KNDI (Vietnamese): 3 to 19 November 2003 (6 spots) Radio Seoul Hawaii (Korean): 2 to 15 November 2003 (70 spots)
Radio Interview Schedule KNDI: Marshallese 5 November 2003 at 8:30 pm 10 November 2003 at 8:30 pm
KNDI: Vietnamese 1 March 2004 at 8:30 pm Radio Seoul Hawaii: Korean 8 November 2003 at 7:00 pm 9 November 2003 at 7:00 pm and 11:00 pm
Television Advertisement Schedule KBFD (Korean): 2 to 8 November 2003 (46 spots) KBFD (Vietnamese): 7 to 14 November 2003 (3 spots) KIKU (Korean and Vietnamese): 2 to 8 November 2003 (22 spots)
Newspaper Advertisement Schedule Korea Central Daily: 2 to 16 November 2003 (5 ads) The Korea Times: 2 to 16 November 2003 (5 ads)
News Article Schedule Korea Central Daily: 1 November 2003 The Korea Times: 2 November 2003 Honolulu Star-Bulletin: 6 November 2003 The Garden Island: 9 November 2003
Phase 1 Target Groups: Chinese, Filipinos, and Samoans
Dates: June through August 2002 Funding: The Robert Wood Johnson Foundation
Media: 1. Paid Advertising (television, radio, and print) 2. Taped Interviews (television and radio) 3. Print News Articles (newspapesr)
KNDI Radio Advertisement Schedule Cantonese, Samoan,Tagalog, and Visayan: 106 total spots from 3 to 16 June 2002
KNDI Radio Interview Broadcast Schedule Cantonese 7 June 2002 at 8:00 PM 14 June 2002 at 9:15 PM
Ilocano 3 June 2002 at 7:10 AM and 4:15 PM 7 June 2002 at 7:10 AM and 4:15 PM 8 June 2002 at 2:15 PM 10 June 2002 at 7:10 AM and 4:15 PM 14 June 2002 at 4:15 PM
Samoan 6 June 2002 at 9:30 PM 9 June 2002 at 9:30 PM 13 June 2002 at 9:30 PM
Tagalog 6 June 2002 at 9:30 AM 11 June 2002 at 9:30 AM 13 June 2002 at 9:30 AM
Visayan 5 June 2002 at 7:00 PM Print Advertisement Schedule Mabuhay! Hawaii-Filipino Directory: distribution in June 2002 The Fil-Am Courier: 1 June 2002 Hawaii Filipino Chronicle: 1 July 2002 World Journal: 17 July 2002 Mosooi Samoa Today: 1 and 29 August 2002
Print News Articles Maui News: 16 June 2002 Hawaii Filipino Chronicle: 27 May 2002 World Journal: 21 July 2002 Mosooi Samoa Today: 1 August 2002
KIKU Television Thirty-Second Advertisement Schedule Cantonese: 10 spots from 10 to 28 June 2002 Tagalog, Ilocano, and Visayan: 36 spots from 16 to 23 June 2002 Mandarin: 30 spots from 10 to 21 June 2002 Samoan: 2 spots from 22 to 29 June 2002
Olelo Television Interview Broadcast Schedule Samoa mo Samoa (Channel 53) 26 July 2002 at 7:00 pm 29 July 2002 at 11:00 am 31 July 2002 at 11:00 am
Chinese Community Broadcasting Television Thirty-Second Advertisement Schedule Mandarin: 84 spots from 28 July to 24 August 2002
Chinese Community Broadcasting Television Interview Schedule Cantonese: 19 July 2002 Mandarin: 26 July 2002
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