Back-to-School Campaign 2011 1. Teen Postcard Mailout Postcards were mailed throughout August 2011 to 67,700 Hawaii households in 122 zip codes with children 0-18 years old in the household. The postcard encouraged families with teens to make sure they are covered by health insurance. 2. Newspaper Advertisements The front side of our teen postcard was also published in 15 community newspapers on 6 islands: Hawaii: Big Island Weekly, Hamakua Times, Hawaii Tribune Herald, Kau Calendar, North Hawaii News, and West Hawaii Today Kauai: Garden Island Lanai: Lanai Today Maui: Maui Bulletin and Maui News Molokai: Molokai Dispatch Oahu: East Oahu Sun, Midweek, North Shore News, and West Side Stories 3. Rural Radio Campaign Our focus was finding and enrolling eligible teens through a 60-second spot. Here is a list of the 31 AM and FM stations that broadcast our message from 4 August to 16 September 2011: Hawaii: KAOY (101.5), KKBG (97.9), KLEO (106.1), KMWB (93.1), KNWB (97.1), KPUA (670), KPVS (95.9), and KWXX (94.7) Kauai: KFMN (96.9), KONG (570/93.5), KSHK (103.3), KSRF (95.9), and KUAI (720) Maui: KAOI (95.1/97.1), KLHI (101.1), KMVI (550), KNUQ (103.7), and KPOA (93.5) Oahu: KCCN (100.3), KDNN (98.5), KHJZ (93.9), KINE (105.1), KKNE (940), KPHW (104.3), KRTR (650/96.3), KSSK (590/92.3), and KUMU (94.7) 4. Shopping Mall Advertisements 21 posters are displayed at 15 shopping malls on 4 islands from July-December 2011. Hawaii: Keauhou Shopping Center and Prince Kuhio Plaza Kauai: Kukui Grove Center Maui: Maui Mall and Queen Kaahumanu Center Oahu: Gentry Waipio Center, Kahala Mall (digital screen), Mililani Shopping Center, Pearl City Shopping Center, Pearlridge Center, Pearl Highlands Center, Town Center of Mililani, Waikele Center, Windward City Shopping Center, and Windward Mall 5. Movie Theater Advertisements Our 30-second movie advertisement about children's health insurance was featured at 187 theaters on 3 islands from 12 July to 8 September 2011. 6. Television Advertisements The advertisement created for theaters also ran on Bravo, CNN, Discovery, Food Network, KFVE, KGMB, KHNL, KHON, KITV, NHON (CW), OC16, and TNT during August and September 2011. 7. TheBus Posters PSA and paid space on all 530 Oahu buses from July 23 to September 22, 2011. 8. Ready-to-Learn Health insurance flyers and giveaways were included in school supply packets distributed to 8,000 children in July 2011. Pregnant Women Postcard Mailout Campaign "Hapai?" postcards were mailed throughout March 2011 to 90,000 Hawaii households with women ages 18-40 years old. Our goal is reducing the number of uninsured newborns throughout the state. Pharmacy Outreach Campaign This statewide activity was conducted from October 2010 through February 2011 with 163 pharmacies disseminating 112,000 kids health insurance bag stuffers (half-page flyers) to their customers. Times Supermarkets also distributed 7,000 bag stuffers at its 7 locations without pharmacies. 5 Minute Castle Professional Center Chinatown Corner Costco (7 Locations) Don Quijote (3 Locations) Foodland (6 Locations) Hamakua Family Haiku Kamehameha Kmart (6 Locations) Koolau KTA (3 Locations) Kuakini Plaza Leeward Lifeway Lihue (2 Locations) Longs (47 Locations) Makawao Malama Compounding Maui Clinic Medical Center Compounding MediPharm Menehune Mina (6 Locations) Newton Square North Shore Oshima Drug Pahoa Rx Paia Papalina Pharmacare (7 Locations) Pharmacy One Pillbox Prince Kuhio Professional Plaza Puna Queen's Medical Center Queen's Physicians Office Buildings (3 Locations) Safeway (8 Locations) Sam’s Club (2 Locations) Shigi Southshore Target (3 Locations) Times Pharmacy (12 Locations) Ululani Waianae Drug Waimanalo Waipahu Drug Walgreens (10 Locations) Wellness Westside Windward Hawaii Covering Kids Photos and Updates on Facebook You can easily get the 411 about our current initiatives. We created a Facebook page to share pictures, activity updates, and stories. You do NOT have to be a Facebook member to access this page. Please Note: If you are a Facebook member, you can become a Hawaii Covering Kids fan to spread the word among your family and friends about helping kids with health insurance. It is the technology equivalent of our coconut wireless! Recent Media Coverage Hawaii Boosts Children's Health Insurance Enrollment in Honolulu Star-Advertiser Print Edition, Honolulu, February 6, 2011. Ron's Web Site of the Week in MidWeek, Honolulu, April 28, 2010. "Hawaii Covering Kids" in Hawaii Primary Care Association Annual Report 2009, Honolulu, October 8, 2009. "Filling the Health Care Coverage Gap: Free Health Care" on KGMB9, Honolulu, July 16, 2009. Hawaii Covering Kids health insurance update on Hawaii247.org, Honolulu, April 30, 2009. Federal law aids isle health care in Honolulu Star-Bulletin, Honolulu, April 3, 2009. Some children will get QUEST break in Honolulu Star-Bulletin, Honolulu, March 26, 2009. Free Health Insurance for Kids: 2009 Income Limits Increase on Hawaii Reporter, Honolulu, March 23, 2009. "Free Health Insurance for Kids: 2009 Income Limits Increase" in The Molokai Advertiser News, Honolulu, March 11, 2009. Health Care Reform Law President Obama signed the Patient Protection and Affordable Care Act into law on 23 March 2010. Information and updates will be posted here. Hawaii Covering Kids sponsored a community forum on 26 August 2010 featuring two national speakers: Edwin Park from the Center on Budget and Policy Priorities and Jennifer Sullivan from Families USA. Click here for a copy of the presentation slides in PDF format. 2010 Multilingual Radio and Television Campaign Phase 4 of our Immigrant Media Campaign featured thirty-second advertisements broadcast in 17 languages on KNDI, KIPO, KZOO, KREA, KHPI, KIKU, and KBFD. Children's Health Insurance Outreach to Laid-Off Employees Since April 2008, Hawaii Covering Kids has participated in numerous activities to inform displaced employees about health insurance options for their children. More details are available by clicking the above link. Our 2008 activities are summarized in this report (PDF format): QUEST Is Best 2008 Media Outreach Campaign. Multilingual Flyers Our flyer is available in 21 languages: Cambodian, Chinese, Chuukese, English, Fijian, Hawaiian, Ilocano, Japanese, Korean, Kosraean, Laotian, Marshallese, Pohnpeian, Samoan, Spanish, Tagalog, Thai, Tongan, Vietnamese, Visayan, and Yapese. Copies can be downloaded at Flyers and Media Outreach Campaigns. State Representatives Honor Hawaii Covering Kids A special presentation was held on 2 April 2007 in the House of Representatives chambers honoring and celebrating the accomplishments of our project's partners. Representative Green and Representative Mizuno introduced the project and other state representatives also expressed accolades for hard work and dedication to helping Hawaii's children and youths. The Hawaii Covering Kids project director, Barbara Luksch, and Hawaii Primary Care Assocation chief executive officer, Beth Giesting, were presented framed certificates and the House of Representatives passed a resolution "Commending HAWAII COVERING KIDS for its accomplishments in reducing the number of uninsured children and youth in Hawaii and expressing appreciation for its assistance in enrolling Hawaii's children and youth in QUEST and MEDICAID Fee-for-Service programs." You can view and download a PDF version of the resolution by clicking here: Hawaii HR 295. This tribute recognized the power of collaborative efforts dedicated to a goal focused on the health and well-being of our children. Hawaii Covering Kids partners were cited as "unsung heroes" working tirelessly throughout Hawaii's communities to improve children's lives through comprehensive outreach, planning, coordination, and health insurance application assistance. Finally, Speaker Say adjourned for a short recess so state representatives could meet Barbara and Beth and impart individual congratulations. Hawaii Covering Kids offered appreciation for their partnership because leadership from lawmakers has been a crucial part of our success. Community Training Workshops We collaborated with Med-QUEST to conduct ninety-minute sessions called "Enrolling Children and Youths in QUEST and QExA" so community organizations can help families complete Med-QUEST's applications. From November 2003 through April 2011 we sponsored 61 workshops for 768 participants from 100 agencies on 6 islands. Future workshops will be conducted at annual Malama i na Keiki conferences.