Covering Kids: States Are Working to Provide Public Health Insurance to The Growing Number of Eligible Children With more federal help on the way through the economic recovery program and the reauthorization of the federal Children's Health Insurance Program (CHIP), states have a new incentive to enroll more eligible kids in public health insurance programs. There is no question state lawmakers are in a bind, with most having just closed deep budget gaps in FY 2009 and looking to close even larger gaps for FY 2010. But the same recession that is putting their fiscal back to the wall also means a growing number of parents and children are without medical coverage. Many of these children are eligible, but their parents don't know it because they've never before needed this type of public help. States and the federal government are pushing efforts to get the word out to parents that coverage is available. California learned the importance of outreach in tough economic times during the 2001-2003 economic downturn. The state increased eligibility levels and simplified enrollment procedures for Medicaid and CHIP. Enrollment did not grow as expected, however, because the state cut its budget for outreach and stopped supporting community-based application assistance. Under the federal economic recovery act, a 6.2 percent increase in federal matching funds for Medicaid programs through 2010 will help states cope with higher enrollment. In states with especially high unemployment, even more federal Medicaid assistance is available. To receive these funds, states must allow any child to enroll who was eligible under its standards in July 2008. Put simply, states cannot cut eligibility for Medicaid if they accept assistance under the recovery act. CHIP reauthorization is expected to provide coverage for an additional 4.1 million children by 2013, using $33 billion in federal funds. None of this federal money is free. Both programs require state matching money. To help, the insurance program reauthorization set up a contingency fund for states that face shortfalls because of increased enrollment. To qualify, states must surpass target enrollment levels. CHALLENGE TO STATES. With this silver lining--and some cash assistance to go with it--states have the opportunity to begin enrolling the nearly 9 million children under age 19 who were uninsured before the recession and the newly eligible ones whose parents are recently unemployed. Each percentage point increase in the national unemployment rate sends state revenues down 3 percent to 4 percent, swells the ranks of Medicaid and CHIP by 1 million and increases the uninsured by 1.1 million, according to the Kaiser Family Foundation. “The economic tendency [in a recession] is to push people out of coverage,” says Maryland Delegate Dan Morhaim. “We're working to stem that tide and cover as many kids as we can.” Morhaim, who is an emergency room doctor, knows what happens when people don't have access to health care. “When people don't have primary care, we see them when they are sicker and their conditions are more expensive to treat.” The harsh reality for some states is that the resources simply aren't there to cover more kids. Last year California, which had to close a $42 billion budget gap for FY 2009 and FY 2010, changed enrollment procedures and required people to submit Medi-Cal renewal forms every six months instead of annually. That change may leave 260,000 children without health care coverage by 2011. California probably will have to roll back the changes to receive the increased Medicaid funds. ENROLLMENT GAP The twist, however, is that even with cutbacks, about 70 percent of uninsured children nationally are eligible but not enrolled for public insurance programs. As of January 2009, Medicaid and the CHIP were available to kids in families with incomes at or above 200 percent of the federal poverty guidelines in 43 states and the District of Columbia. That amounts to about $44,000 for a family of four. Experts say states are focusing more on enrolling low-income children than on expanding overall enrollment. CHIP reauthorization offers states incentives to make it easier to enroll as many eligible kids as possible. The act includes $10 million for a national publicity campaign, and $90 million in grants for state and local governments and other organizations to reach out to eligible families. Priority will be given to projects aimed at groups that are hard to reach, including $10 million in grants for efforts that target Native American children. States are not required to match these new outreach grants, but to qualify they must maintain their outreach budget for the previous fiscal year, which may be difficult with current fiscal pressures. A barrier to enrollment is simply that parents lack information, according to a 2007 Kaiser Family Foundation survey of low-income parents. “They are very interested in enrolling their children, but there are gaps in awareness about the existence of the programs, who is eligible, and how to apply,” says Julia Paradise, a principal policy analyst with the Kaiser group that worked on the survey. The recession makes things worse, since families who never needed these sorts of programs now are eligible because of loss of income. More than 5.1 million jobs have been lost in this recession, which translates into “more kids without health insurance coverage,” says Paradise. “This highlights the need for vigorous outreach." Most parents surveyed said they stumbled upon Medicaid and CHIP. A passing mention of the program by a friend, a child care provider, unemployment caseworker, or an advertisement at a health clinic prompted them to look into the programs. Some parents indicated that once they started the application process, they found it difficult, degrading, and frustrating. Simplified enrollment and renewal procedures could ease this frustration. Getting help with filling out the application is crucial for newly uninsured families. It gives them initial eligibility information, helps them navigate the process and makes clear which documents are needed. STATE OUTREACH The truth is, states were trying to improve outreach and simplify the enrollment process long before federal funds provided incentives to do so. Shared databases between state agencies are helping streamline the enrollment and renewal process in at least 11 states. In some states, CHIP application agents can verify an applicant's citizenship and income with other state agencies rather than having the applicant re-submit documents. Many states have online applications, which are often more convenient for the consumer and reduce the administrative burden for state employees. Florida saved an estimated $83 million after investing in technology that allows applicants to apply for a number of public programs at once. Delaware requires school districts to provide the health department with information about families with children eligible for free and reduced school lunch programs. The department then informs families that their children may be eligible for state health care programs and how to apply. States are even tapping tax records to reach out to eligible families. Iowa's 2008 children's health reform legislation allows parents to identify on their tax returns their dependent children who do not have health care coverage. If they meet the income eligibility requirements for any of Iowa's medical assistance programs, they receive information about enrollment. Maryland passed the Kids First Act in 2008, requiring its comptroller to review tax returns and send parents with incomes at or below 300 percent of the federal poverty guidelines information about their children's eligibility for CHIP. Parents also must indicate on tax forms whether or not their children are insured. In 2009, the legislature required parents or guardians of children in Baltimore who are enrolled in the national school lunch program-but not enrolled in a public insurance program-to receive information about how to enroll. “Our state's resources for outreach are limited,” says Delegate Morhaim, “so we targeted kids in Baltimore City because we think it will yield the highest number of low-income, uninsured children.” MARKETING AND COMMUNITY OUTREACH. Marketing the health insurance programs works. Pennsylvania insures more kids than ever before, thanks in part to marketing the Cover All Kids program, which started in 2007. “We've gone every which way in Pennsylvania to get kids covered,” says Representative Katharine Watson. “Parents see information that schools send home, information in doctors' offices, on television commercials. We've been so successful with outreach and enrollment that we're really down to those who are choosing not to enroll their kids. Four-year-olds can't sign themselves up. It's still up to parents.” Community partnerships also can help. One way is to expand the list of people who can enroll kids. By letting medical providers, health insurance agents, and other employees of community organizations act as application agents, families can learn about and sign up for programs with people they know and trust. New Hampshire created a community-based education and outreach program in 2007 that trains volunteers to promote the state's CHIP, Healthy Kids. Agencies that provide additional follow-up with applicants are reimbursed. The Robert Wood Johnson Foundation reports that Montana increased enrollment of Native American children by 23 percent in a two-year period when it focused community outreach efforts on this specific population. The state enlisted the help of Indian Health Services, tribal health centers and organizations to engage the community and cover more kids. “Outreach strategies cost less money than you might think,” Watson says. “Children's health care is a natural, logical priority for Pennsylvania, even in a recession. It just makes sense to provide coverage because good health starts in childhood. It's the foundation for a healthy life.” [Megan Foreman and Jennifer Breshears, State Legislatures, June 2009]