We launched a March Madness 2007 Media Campaign to coincide with the annual release of increased income limits for QUEST and Medicaid. NFL Pro Bowl Charities, Oahu Visitor Industry Charity Walk, and Safeway Foundation contributed funding for the campaign's activities. Download a copy of our comprehensive report in PDF format by clicking here: March Madness 2007 Media Campaign Highlights included: * News Release: Sent to 61 radio stations, 38 print publications, 11 television stations, and 1 web site statewide. * Radio Advertising: 362 thirty-second spots (227 paid and 135 PSAs) on KSSK 92.3 FM/590 AM, KIKI 93.9 FM, and KDNN 98.5 FM. * Live Radio Interviews: KIKI 93.9 FM and KDNN 98.5 FM on March 5. * Radio Public Service Announcements: "Helping Hawaii Minute" on KAIM 95.5 FM, KHNR 97.5 FM/870 AM, KHUI 99.5 FM, KGMZ 107.9 FM, KGU 760 AM, and KHCM 690 AM. * Print Advertising: MidWeek, Islander West, Islander Windward, Islander Central, Leeward Current, Ka Nupepa, West Oahu Current, and Honolulu Advertiser's 1st Annual Hawaii Parent Guide. * Print Advertising for Outreach Event: Haleakala Times, Lahaina Times, Maui News, and Maui Weekly to coincide with our participation in the Maui Children's Health Day event. * Web Site Advertisements: A "Free or Low-Cost Heatlh Insurance for Kids!" graphic with links to our web site were posted on the 98.5 Island Rhythm and Hot 93.9 radio station web sites during March 2007. News Article Published “Med-QUEST health coverage expanded” in The Honolulu Advertiser, Honolulu, March 7, 2007.