Saturday, 20 May 2000 Training and Public Education Present: Alan Takahashi and Barbara Luksch Next meeting: Saturday, 3 June at 8:30 AM at the Honolulu Med-QUEST office. We helped Leah Kihara tape Part A of the video. Monday, 22 May 2000 Media and Public Information Present: Arnold Villafuerte, Trudie China, Diane Tachera, Terri Napeahi, Toddy Hagans, Lucy Ndirangu, Bob Hashimoto, and Barbara Luksch Next meeting: to be announced 1. Barbara explained a new public information partnership created by the National Program Office. Some details from the Covering Kids web site are: "The Robert Wood Johnson Foundation (RWJF) is pleased to announce that it is bringing new communications and outreach resources to the Covering Kids effort. RWJF, which already has committed $47 million to its effort to enroll eligible children, coordinate programs and simplify processes, is contracting with a leading Washington, DC-based strategic communications firm: Greer, Margolis, Mitchell, Burns & Associates (GMMB&A). "Rather than divide resources from this new investment among 50 statewide and 167 local coalitions, RWJF will directly fund GMMB&A to develop and carry out a comprehensive national communications and outreach effort that will benefit the entire Covering Kids network. GMMB&A is a full-service agency with special expertise in coalition-based public health communications. GMMB&A will work closely with Covering Kids to develop an integrated communications approach to support ongoing enrollment activities. It will help us create effective public relations campaigns, plan and conduct local events, develop and place national advertising and implement national corporate and organizational partnerships. The agency also will provide technical assistance to support the communications efforts of the National Program Office (NPO) and coalitions." Barbara and Diane participated in a conference call on May 19 with Alice Coleman from GMMB&A. They explained Hawaii's unique population and requested help in finding a local corporate sponsor. GMMB&A advertise nationally and provide template materials to Covering Kids grantees. 2. Diane outlined Med-QUEST's media and public information plan. They hired the advertising firm Hastings & Pleadwell to assist with marketing including posters, public service announcements on radio and television, Oahu bus posters, and a press conference tentatively scheduled for Monday, 26 June to announce the CHIP start-up. 3. Barbara and Diane are creating a newsletter database to send information to professional organizations that reach children and families starting in October. 4. Hawaii Covering Kids outreach workers will utilize local radio and television stations, especially those in languages other than English, starting in November or December. 5. Trudie explained because the Olympics and elections are in 2000 that free advertising space is limited. The best possibility is "buy and match air time." She also suggested giving print media filler advertisements so newspapers can insert it when space is available. 6. We discussed making up questions and answers to get our message across. One example is the back of the Hawaii Covering Kids flyer explaining State CHIP. The Identification and Outreach Task Force is designing "Common Questions and Answers" for the web site and we could use their ideas. 7. Arnold stated the bilingual health aides would help get information to clients statewide. Barbara will give him a written update when HB 540 is signed by the Governor. 8. Diane and Barbara will visit Maui, Kaui, and Hawaii (Hilo and Kona) to inform community groups about CHIP and HB 540. The dates are 31 May 31 to 2 June and a schedule will be mailed to all potential participants as well as local newspapers. Tuesday, 30 May 2000 Evaluation Present: Laura Armstrong, Dorothy Colby, Sylvia Yuen, and Barbara Luksch Next meeting: to be announced 1. The new 1999 Hawaii Kids Count Data Book lists 22,392 children without health insurance (7.4% of 302,592). 2. We discussed getting reliable and valid data on a regular basis. Ideally, the DOE will have an automated registration system and we can redesign the emergency form when it doesn't have to fit in a box. Also, we need to pursue funding for a computer system in every school health room to track information such as health insurance, emergency contacts, asthma, and allergies. WIC is an excellent example of using computers effectively with clients. 3. Sylvia explained the new Data Center on Children and Families which continues to grow with important indicators. 4. Sylvia and Barbara attended a GIS training and will look at ways to map statistical information. Hopefully this can be posted on the Hawaii Covering Kids web site. 5. Sylvia described her After School Snack Program initiative. The goal is to increase the number of children and youth who eat a nutritious breakfast, lunch, and snacks. Ninety-five percent of schools have a USDA free and reduced school lunch and 93 percent of these schools have a breakfast program. For the snack program, any organized program can qualify (school, Y, church, etc.) and there is a blanket qualification so if a certain percent qualify then all kids qualify and the program gets $0.63 per child. All approvals and monitoring are done by the DOE School Food Services Branch and the problem is getting the system to work efficiently and effectively. Currently, this is a missed opportunity for children! Friday, 26 May 2000 Newborns Work Group Present: Fay Nakamoto, Chris Matsumoto, Ruth Ota, Diane Tachera, Adrienne Dillard, Lynn Fallin, Sharon Taba, and Barbara Luksch Next meeting: NONE (we completed our task!) We discussed our action plan to enroll 100 percent of eligible newborns statewide. Barbara will review a written version with work group members and publish it with the June 2000 Task Force Minutes.